Greetings Fellow Multisport Enthusiast -

The Marathon Sports Agency is a sales rep firm based in Upstate New York, which has represented sporting goods
companies for over 10 years.  Our agency has recently delved into the multi sport world by partnering with companies
who manufacture equipment for use in these sports.

When we select companies to represent, we typically look for high end/ high quality manufacturers who are innovative
and technically advanced – basically, companies who have a story to tell.  In this case, we have found companies who
specialize in cycling/ running/ triathlon, and who also fit this mold.  We believe our world class line up is second to none,
and we think you will too.  Many of the companies we represent are already very well known in the industry via trade
magazines and popularity in other parts of the country, but they just have not found their way to this part of the country
– yet.

Companies like Valdora Cycles (www.valdoracycles.com), First Endurance (www.firstendurance.com) and Lock Laces
(www.locklaces.com)  have all found their way into our arsenal of products.  While there are many commonalities
between these companies, there are a few worth mentioning.  First, each of these companies is very well represented in
other parts of the country, but has not found their way into the Northeast.  They all advertise in the typical Trade
magazines (Triathlete and Inside Triathlete), as well as some additional Cycling, Swimming or Running publications.  This
means that your customers have heard of these brands, and these companies are pushing them into your stores.  Second,
each of these companies has world class engineering, impeccable design and craftsmanship that is second to none – yet they
are still not a household name.  Finally, all of this does not come at the expense of profit and margin for the retailer or
affordability for the triathlete.
One of the companies we represent is Valdora Cycles.  Valdora has been designing some of the finest triathlon-specific bikes since 1998. Valdora is a
perfect fit for the type of company that we like to represent.  A relative unknown to the masses, their stunning frames have, however, found their
way in to the competitive arsenal of many of the top triathletes around the world (both professional and top notch amateur alike).  Despite their
appearance, comfort and aerodynamic advantages over competitors’ frames, they still retail for thousands less – A value that any racer can
appreciate.  Also worth mentioning is the SR1.0 Aerobar – a “Must Have” from the Interbike 2008 Show.

Marathon Sports Agency has also partnered with First Endurance – a nutrition and fuel specialist who caters to the multi sport and endurance
athlete.  They are the proud sponsors of the Team Columbia and Team Astana professional cycling teams.  Their innovation and willingness to improve
an accepted product has allowed them to develop the EFS “Liquid Shot” – a gel without the gel, if you will.  It has more of what a racer needs and
none of what he doesn’t.  To make it convenient, these come in a prepackaged gel flask, or in a 32 oz. Refill container.  Additionally, they have Optygen
HP – a supplement that improves how an athlete utilizes the oxygen he takes in and delays the time to fatigue by as much as 40+%.  Not coincidentally,
the Liquid Shot was also a “Must Have” from Interbike 2008.

Any triathlete, from an elite competitor to a weekend warrior to a first timer can appreciate the simplicity of laces from Lock Laces.  These elastic
laces have a locking mechanism on pre-tied laces that simply slip on a runners feet.  No more tying.  No more shoes coming untied, and, no more uneven
pressure on the tops of your feet.  Not only are these simple to use, but they are comfortable.  Quite simply, a must have for triathletes and runners
alike.

At Marathon Sports, we understand that having the right equipment is crucial in triathlon. We also understand that good equipment can get
expensive. We've partnered with some of the finest designers and manufacturers in the industry.  Not only do these manufacturers design and
produce world class equipment, they also keep it affordable for the consumer and profitable for the retailer. We look forward to the potential
of developing a nice partnership with you, your staff and your retail location as well.  If you’re interested or just curious, you can contact us
either via email (jim.yeager@marathonsportsagency.com) or by telephone at (585) 721-3100.

Chances are, your customers already know about these companies.  Why not have a look for yourself?

Best regards,

Jim Yeager
President
Marathon Sports Agency
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